Much to my satisfaction, Kevin Trudeau is headed where he belongs, jail. I know he’s got some fans out there, but I’ve been following this guy for years. Kevin Trudeau is a perfect example of what’s wrong with the diet industry. He is a consummate swindler.
Run-ins with the law are nothing new for Trudeau. In the 90′s he was convicted of larceny and credit card fraud. He was also sued by the FTC (Federal Trade Commission) for misleading claims about his book. He settled with the FTC in 2004 and agreed he wouldn’t try and promote any of his products, other than books. In 2011, he broke his agreement and a suit was filed against him. Eventually, his entire BS caught up with him and this week after only one hour, a Chicago jury found Trudeau guilty of contempt for misleading infomercials about weight-loss.
Not only have I have followed Trudeau’s shenanigans, I’ve followed hundreds of other scam artists promising desperate dieters the “secret” to losing weight. Kevin Trudeau is not a lone ranger in the world of weight loss. The difference with Trudeau is that he was an easy target vs. the faceless ads that pitch their diet pills, potions and creams out to the public promising thinner thighs, flat bellies and a life filled with happiness simply because you chose their product.
I was a trainer for over 20 years. I saw the heartache of men and women who fell victim to Trudeau’s false promises and a myriad of others. People came to me broken, frustrated, hopeless. That is what Kevin Trudeau and so many other BS diet programs have done to the population and continue to do. They have put out products enticing people to try and if they do, they will find the “secret” to the perfect body. If they don’t, it’s not the product that failed, it’s them.
I liken the diet industry to a carnival. We know that most of the games are rigged, yet we still pay money hoping to win big and when we don’t, we blame ourselves.
Sure, there might be the 1-2% of people that find marginal success, but the reality is that the stuff Trudeau pushed along with so many other diet programs is nothing more than a ploy to separate people from their cash – carnies.
Over 35 years ago I lost 50 pounds, the old fashioned way. I changed my diet, gave up fast food, started riding my bike and walking. Within a year I had lost 50 pounds. Folks, there’s no magic, there’s no “secret”, there’s nothing except the decision to change your lifestyle, period. It isn’t always easy, but it’s the only thing that works long-term without any side effects.
There are times when I am just exhausted trying to tell people about practical steps to weight loss, sadly I’m often trumped by some new program promising a fast and easy way to the perfect body. Television and magazine advertisements prey on the fears of aging, especially menopausal women.
I can’t tell you the number of infomercials I have viewed asking the question, “Are you suffering from bloating, fatigue and depression?” Guess what? Thanks to the American diet millions of people are suffering from those things. No magic pill or potion will do anything to change it. Unless of course you’re suffering from some lifestyle related disease. But even then, moving more and eating better is pretty cheap and a very effective alternative to medicine.
I am convinced that part of the obesity issue is a direct result of ineffective diet programs. Every time someone loses weight with a fad diet, they eventually gain it back and more and the cycle continues. It’s exhausting both mentally and physically.
I am glad Kevin Trudeau is heading to jail. I wish the same fate for the countless others that continue to sell bogus programs and products all claiming they have the “secret” to thinner thighs in 30 days. FTC, are you listening?
(Reprinted from MoMentumNation 11/14/13)
So what do you think?
Here’s to never wishing for more time, rather making the most of it!
By Nicki On April 8, 2013 8 Comments
“I’m mad as hell and I’m not going to take it anymore!” This quote is from a very famous 1976 movie called, Network. I was a teen when this came out and I recall seeing Peter Finch brilliantly deliver that famous line as Howard Beale. Now it’s my turn to use it.
It’s April, spring is a comin’ and with that comes the excess of weight loss ads. Even on my Facebook page there’s a push for a green tea bean and how to burn 30 lbs of belly fat per month effortlessly. It’s killing me. Quite honestly, I’m mad as hell and I’m not going to take it anymore!
Right around the time Peter Finch was given his Academy award for his role as Howard Beale, I entered the health and fitness industry. I was four.
Although awareness about obesity has certainly increased, obesity back in 1976 was 8.7%., and today it is 34.7% . Obesity and its related diseases costs our country 190 billion dollars in healthcare and lost productivity. Yet, health clubs and diet programs grow in popularity right along with the American waistline.
The thing that leaves me scratching my head is why those that desperately need health clubs don’t go. Given my experience from a personal and professional perspective, I can answer that question, intimidation, unrealistic expectations, fear, feeling out of place, indifference from staff and lack of the truth. Now before my health and fitness friends shout at me, there are a number of very honest, ethical health and fitness professionals and clubs I admire. I just wish there were more. However, with every great, honest health and fitness pro, there are 5 behind him or her waiting to push the latest fad diet, supplements and God knows what else.
I was in business for 20 years doing everything I could to educate, motivate and inspire my clients to get healthy the old fashioned way. I hope I made a difference to some. But, thanks to The Biggest Loser and uneducated fitness pro’s that promise 20 pounds in 20 days, my honesty and real life approach was trumped all the time.
- Consumers have got to know at this point that anything that sounds too good to be true- is.
- Consumers have to know that it starts with taking a long, hard look at lifestyle and realizing that things have to change, not overnight, but change must occur.
- Consumers have to know that beating yourself up mentally and physically is NOT the way to achieve good health, it’s quite the opposite.
- Consumers need to know that there are health and fitness professionals out there actually interested in helping clients go through the process, safely and effectively so that weight loss isn’t temporary but sustainable.
- Consumers have to understand, work is involved and at times it’s hard. Then it simply becomes a question of whether or not you’re ready. If anyone tells you weight loss is easy, they’re lying.
- Health and Fitness clubs have got to know that for someone walking in to a health club overweight and out of shape, it is terribly intimidating. Please have someone working the front end that gets it, not someone who is bored with their job and intolerant of incoming guests.
- Health and fitness clubs need to welcome and respect those that can’t withstand an initial hour-long class that includes squats and lunges as their first class. (I see this all the time).
- Health and fitness professionals have got to denounce the fast-n-easy weight loss scams out there, stick together and create an alliance for ethical health and fitness practices.
- Health and fitness professionals can play an amazing role in the health and wellness of our country as long as they understand what the deconditioned client needs to be motivated and ultimately successful. It’s got to be a solid partnership.
- Health and fitness professionals have an obligation to put clients first and “do no harm.” Check out IDEA’s Code of Ethics.
I have to say, I dread this time of year as much as I do December, resolution season. Weight loss adverts ad nauseam.
If you’re currently frustrated because you didn’t stick to your goals, don’t be, 98% of people don’t. Instead be more realistic. Don’t buy in to the promises of fast and easy weight loss, thinner thighs in thirty days because aside from all those promises it’s really about you and your health. The only reason you should change your lifestyle if you’re currently inactive or dealing with excess weight is y our health, period. I’ve kept 50 pounds off for over 30 years, not because I’m a rock star but because I remember what it felt like to carry that extra weight and I know what my body feels like now, it’s a marked improvement. At almost 52, I’m medication free.
Save yourself money and frustration. If you need help getting on track and staying there, hire a qualified professional that doesn’t make ridiculous promises. Find someone who puts your health first.
If you remember nothing else when those crazy weight loss commercials come on, remember these three things:
1. If diets worked, obesity would be non-existent. 2. The only way to get yourself healthy for the long-term is find a way to move everyday, even if it starts with a walk around the block, and focus on eating less food with more nutritional value.
3. It’s weight loss season and the hype is here, don’t get sucked in.
Here’s to a healthy spring and a healthy you.
Here’s to never wishing for more time, rather making the most of it!
By Nicki On April 1, 2013 No Comments
Last week I attended and lectured at IHRSA(International Health, Racquet & Sportsclub Association) 2013 Trade Show. IHRSA is a trade organization serving the health and fitness club industry with over 14,000 club members from 80 different countries. If you want to know what’s going on in the health and fitness world, you’ll find it here.
I shared the platform with my co-presenter Lisa Taylor. Lisa is from the U.K. and owns an organization called Momenta. Momenta is probably one of the most practical, medical and science based weight management programs I’ve ever seen. It’s not in the U.S.yet, but Momenta plans to seek out pilot sites in the U.S. this fall. (If you’re a fit pro interested in piloting a program, visit their website).
Our presentation was, Reducing the Global Weight Epidemic: Delivering Successful, Evidence Based Weight Management Programs. The gist of our presentation was to provide insight in to the obesity crisis and what we’re missing. The really interesting thing is although I was co-presenting with Lisa and she’s from the U.K., she shared some of the most startling information about obesity in our country. Below are just a few of the stats she shared. Some may surprise you.
- 2011- 65% of US citizens overweight or obese, by 2018 -75% of US citizens overweight or obese . The US has the highest rate of overweight and obesity in the world.
- Obesity is affecting our national security- *Since 1995, the proportion of recruits that failed their physical exams because they were overweight has increased by 70%.
- *27 percent of 17 to 24-year-olds in the United States are too fat to serve in the military. That’s 9 million potential recruits!
- Childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years. Ironically, health clubs and diet programs have also grown dramatically.
The bottom line is this, as someone who spent 30 years in the health and fitness industry we don’t seem to be improving the health of our country. In fact, the healthy are getting healthier while the obese are not being properly educated, inspired or invited in to health clubs. Clearly, the health and fitness industry is missing something. Don’t you agree?
As someone who lost 50 pounds over 30 years ago, I never felt welcome when I walked in to a health club. I still hear that from people today. I have always purported that the health and fitness industry turns away the exact people they need to attract. Again, how can health clubs continue to proliferate right along with obesity? It doesn’t make any sense.
I encourage you to keep an eye on Momenta. It is the first program that takes in to consideration, not only the nutritional and physical aspect of weight loss and weight management, but the psychological component as well. A triage for success.
In my humble estimation, something has got to change and it needs to start with how we’re educating and inspiring those that are not naturally active nor has access to practical, honest education about health. What do you think we’re missing? I have my thoughts but would love to hear yours.
Here’s to never wishing for more time rather making the most of it!
By Nicki On March 3, 2013 1 Comment
Over 30 years ago I made the switch from a sedentary, fast-food lifestyle to a relatively active lifestyle eating well most of the time.
I remember Christmas in 1979, it was a year after I lost 50 pounds (note-the weight loss followed my healthy changes, not the other way around). I was heading to my Grandparents house ready to overindulge in holiday fare. I felt that I had deserved it because I really hadn’t eaten any unhealthy food in so long. I picked up my plate and headed towards the buffet table. I felt like a kid in a candy store without adult supervision. I felt that I deserved to eat all of the foods I had been denied for so long. So, I took one of everything.
What I hadn’t realized is although I wanted every morsel of food on my plate, my body had been trained to crave what it needs not what I wanted. At that moment I understood the importance of listening to my body, not my diet head.
What’s interesting is that your body will often tell you what it needs, whereas diet head will scream for ice cream! I had completely dismissed the fact that I felt great because I had let go of junk food. Yet for some crazy reason I felt compelled to knock off an entire plate of sweets and foods I had given up over a year ago. That was until I reconnected with my healthy head.
Remember, it is the dieting lifestyle that sets you up to want the foods that your diet forbids. As long as you continue to follow diet rules you will continue to crave, desire, dream about less healthy foods versus taking the steps to listen to your body and give it what it needs, healthy food.
As we recognize National Nutrition Month try to listen closely to your body. Think about how you feel when you eat well, versus how you feel when you eat garbage. Your body knows and is communicating with you all the time, you simply need to listen.
During the month of March, I will blog about nutrition in my ongoing effort to inspire you to stay focused on what makes you healthy, happy and productive. It all starts with what you put in your mouth!
Here’s to never wishing for more time, rather making the most of it!
By Nicki On August 2, 2012 3 Comments
By Nicki On March 11, 2012 4 Comments
I admit, my first attempt at weight loss as an overweight teen was a diet. In fact, it was Weight Watchers. However, back in 1978, WW was significantly different. It really wasn’t a “diet” like we know today, it was an education in healthy eating, a healthy diet. For the first time in years, I abstained from eating fast food, started moving more and ate fruits and vegetables every day. Since that time, weight loss strategies and the ridiculous number of fast-n-easy diets has dramatically changed people’s relationship with food. Instead of discovering how food can work with their body, many people are fighting weight loss and food has become their weapon of choice.
As a senior in high school, I was 50 pounds heavier and on a 5’2″ frame, that’s just not healthy. I knew by how I felt, how I performed each day that something wasn’t right. To be honest, it wasn’t so much how I looked, but more about how I felt. Today, it’s all about how we look, how thin we are and health has taken a back seat. I look at movie stars, models and even reality stars and thin is the new black. The truth is that not everyone is meant to be skinny, and I mean skinny, not thin, Hollywood, Angelina Jolie thigh skinny. And women (and some men) buy into that look as a goal to shoot for. So, they jump on the latest diet that promises to slim your thighs, harden your abs, whittle your waist and remove cellulite. And because of the pressure to meet the expectations of an unrealistic culture, we diet, over and over and over again all in an effort to be- skinny.
Over the last few years, I have become more and more interested in nutrition, how what we eat affects our body as well as our environment. I’ve been fascinated to read the evolution of nutrition over the years. Oddly enough, instead of our country creating amazing, healthy foods to make us smarter and leading edge, we’ve excelled in fast-food restaurants and processed food leaving us all unhealthy and overweight. We see high numbers of obesity, schools cutting out physical education and more and more kids being diagnosed with things never heard of 30 years ago. When I was in grade school, no one had allergies. Maybe one or two kids had asthma. ADD? Autism? ADHD? It was unheard of then.
As my interest in nutrition has grown, so has the way I fuel my body. And the funny thing is I find myself changing and becoming more and more interested in listening to and trusting what my body needs to perform optimally. The way I eat is not designed to help me become thin, not skinny but healthy. Diets that I have reviewed over the years have one goal, to cause weight loss and longevity is irrelevant. These programs figure if they get people to lose weight once, they’ll come back. because they believed it worked before. Hmmm. Over and over and over again, people fall in to the diet trap striving for skinny, to achieve what they perceive to be normal. If only we could rise above the hold that diets clearly have on the 70 million Americans that diet each year.
I recently wrote an article on Plant Based Nutrition. I am a believer. Not only am I believer, I am gradually changing my lifestyle to accommodate more of a plant based diet, not weight loss, health based. Why? Because it’s more along the lines of how my ancestors ate and given the way our environment is constantly compromised, I want to select my foods based on how kind the food is to my body and to the earth. When I’m buying organic simply because it’s organic and dismissing the fact that it was sent here from Mexico or Chile, what kind of carbon imprint is that leaving? Further, how does the nutrition diminish during lengthy transportation? Wouldn’t it make better sense to buy locally even if not necessarily organic? We’ve confused organic with earth and health smart, not always the case.
Imagine if more people took up gardening and learned to eat seasonally vs. expecting perfect produce in the off season. Imagine how differently you would view food if you didn’t have to decipher ingredients on the side of a box that looked more like hieroglyphics versus real food. Eating for health truly is the key to ridding yourself of diets and hanging on to a healthy, strong body.
I believe it’s time to walk away from the world of diets that does nothing to encourage healthy eating options, simply calorie focus. It’s time to realize that if diets were great, obesity and disease would decline, not the case. Getting back to basics with a focus on plant based nutrition, locally grown produce, small farms we can support, we will not only find a wonderful difference in the health of our body, we will discover a great way to positively impact our environment.
Here’s to your health!
By Nicki On March 1, 2012 1 Comment
Well, it’s March 1st. New Year’s resolutions have been shelved as guilt settles in to each sedentary day. We’re reminded of our lost commitments as weight loss programs dominate advertising space on television, magazines and in our head. It’s the time of year when we wished we had held tight to our resolutions, but as history shows, other priorities have strong-armed healthy intentions. All is not lost, however; there are things to consider before you get back on the horse and ride your way into the healthy living sunset.
Most people abandon their resolutions when the vision of becoming a picture perfect eater and exerciser slowly fades into the sea of lost hope. The vision unfortunately excluded the reality of a job, family and unexpected challenges that naturally occur in life. If you’re feeling frustrated, depressed or guilt-ridden about letting your healthy intentions slide, let it go. Years ago, I abandoned the notion that I could be a super woman. Though the idea of doing it all left me excited, the actual act of doing it all left me exhausted. I realized that the best way to stay on top of my health and balance it with my busy life was looking reality in the eye and accepting that my best was good enough.
Every time someone comes to me Jan. 1 to share their litany of healthy living resolutions, I have to stop them. Although the intentions are admirable, the likelihood of long-term commitment to the changes is just not going to happen. How can anyone expect to go from inactivity and fast food runs daily to workouts seven days a week and a completely vegan diet? It’s just not realistic. What is realistic is standing back, taking a look at your life and implementing a beginners program. Most people implement an advanced athletes program and wonder why they can’t stick with it.
When I decided to lose 50 pounds, I was a slug. A crunchy burrito was my favorite food. I also thought Cheetos were a healthy alternative to chips. They’re so colorful! Clearly, deciding to dump junk food and begin exercising was a daunting proposition, but I knew there wasn’t an alternative. Well, I suppose there was, but that wasn’t the choice my health could afford. Thirty-plus years later, I’m so glad I let my health rule my decision; it turned out to be a good one.
So where are you today? Where do you want to be tomorrow? When you look at the resolutions that you made, were they a bit overzealous? Remember, it likely has taken you many years to develop bad habits, so you need to make the same consideration when developing new, healthier habits.
The first step to getting back on track is to start off slow. Instead of saying you’re going to work out seven days a week, why not start with two days? After you stick with that for a month, either add on time or another day. Ultimately, and I mean ultimately, not immediately, you will get to a point where you will walk further or run, or bike ride or swim more often. Getting started can’t be overwhelming, or it will lack staying power. You must consider your lifestyle and limitations when planning your program. Healthy living motto: Be realistic!
Next, food. Once an ally now an enemy and that’s the problem. The more you “fight” weight, “beat” weight loss, join the “weight loss battle” it’s a negative journey. Rethink the meaning of food and what purpose food serves. Simply put, food allows our body to function properly, period. But we’ve starved it, teased it with fake food, binged on junk food and been ashamed of the body it’s created — thus the breakup between us and food. Food needs to be viewed differently. Not for a diet but for sustenance. Not for weight loss but for health gains. Not for mindless eating but for mindful eating. Not for distension but for prevention. The minute you can select foods that will encourage good health, the battle, the fight, the war will likely end.
I encourage you to consider “getting back together” with healthy food choices and start an exercise program off slowly. You’ll likely be more successful in your efforts. But don’t get too comfortable. As you improve your activity, find new and fun things to add on to keep it interesting.
Celebrate your successes and recognize when you’ve accomplished something great. For some that may be a walk around the block to start. As for food, the Internet has a wealth of resources for cooking healthy. Stick as closely as you can to whole foods, less boxed. Spend more time cooking at home versus spending time at the drive-through. It can be done, but it has to be done slowly and respectfully.
Rome wasn’t built in a day nor should a healthy body be expected to. It takes time, dedication and a solid dose of reality. Do what you can today to contribute to a healthier you tomorrow. And that my friends is the secret to securing those resolutions.
Here’s to your good health!
(Reprinted from February 21st edition of The Naperville Sun)
By Nicki On January 15, 2012 No Comments
I’ve spent the last 25 years of my life working to inspire people to get healthy through exercise and sound nutrition. However, the challenge with my job is that not everyone wants to get healthy as much as they want to lose weight. Over the years, we have put such emphasis on weight loss that we’ve lost site of our health. Obesity wasn’t a big issue (no pun intended) 40-50 years ago for a few reasons, we were more active, we ate less, and the quality of our food was better. As people struggle with their weight, they are missing out on the real opportunity to get healthy and weigh less, and it all starts with making decisions based on improving health vs. losing weight. I’ve said it before, (many times) but I’ll say it again, weight loss (or a healthy weight) is simply a byproduct of healthy living.
The more I study nutrition, the deeper my interest in the quality of the foods we eat and how it affects our health. What I’ve found is that the most damaging changes in our food choices include, the increase of sugar consumption, and hormones used in so many products.
Dr. Christine Horner, is a nationally known surgeon and author advocating prevention-oriented medicine and ways to become and stay healthy naturally. Here is what Dr. Horner says about sugar.
“To me, sugar has no redeeming value at all, because they found that the more we consume it, the more we’re fuelling every single chronic disease,” Dr. Horner says. “In fact, there was a study done about a year ago… and the conclusion was that sugar is a universal mechanism for chronic disease. It kicks up inflammation. It kicks up oxygen free radicals. Those are the two main processes we see that underlie any single chronic disorder, including cancers. It fuels the growth of breast cancers, because glucose is cancer’s favorite food. The more you consume, the faster it grows.”
I have always believed that sugar is the “Beelzebub” of the food world. In my years of working with women, those who were addicted to sugar, were the ones with the most health problems while struggling with their weight. There are numerous diets and though they may help people lose weight temporarily, they rarely include health education in their programs. Further, not only does chronic dieting mess with your body, it messes with your mind. Sure, some diets include fresh vegetables in their “Healthy Foods to Eat”, but recently, Weight Watchers listed Chicken McNuggets as a healthy food option. WHAT? It goes back to the focus on weight vs. health.
If possible, I’d like you to stop for one minute, consider this internal conversation, “O.K., clearly I’m not a healthy weight, my blood pressure is high and I’m out of shape. Going on a diet is NOT the answer. I’ve got to learn how to eat better and exercise regularly as that is the ONLY long-term solution to improving my health and not jeopardizing it through some wacky weight loss program. How many diets have I been on? And ultimately, what have they done for me?”
But instead of that conversation, it often goes more like this, “I’m so fat, I’ve got to do something. But, every time I try to lose weight I quit, so why even bother? Most of the time I’m eating foods I don’t even like OR I’m hungry all the time. May as well just keep doing what I’ve been doing or try that cabbage soup diet. My neighbor is doing it and losing weight.”
I’d like you to start thinking differently, today, right now. When you think about food and your weight, remember these two points are the ONLY solution to long-term weight and health issues.
1. Eat whole foods including the following: fresh veggies, (think outside the carrot and celery box here), whole grains (not enriched, bleached flour) WHOLE grains, quinoa, brown/wild rice, fresh fruits (ideally organic, but hey, any kind is better than no kind, just wash it well), water and farm raised meats. Eating these foods will never leave you hungry, they won’t leave you craving more like processed and sugar laden foods do. I’m not a purist by any means, but 80-90% of the time I eat very well. Since losing 50 pounds over 30 years ago, I have not put my weight back on. Not because I’m “good”, I’m aware. I want to be in control of my health, I want to have the power over my body and not let the food that makes people a lot of money ruin my body, (remember, processed foods are much cheaper to manufacture and that is transferred to the consumer).
2. You MUST exercise. Look, we all know that technology has led most of us to sit far more than we move. If we are to give our body what it needs to function at it’s best, we must exercise. Exercise is NOT punishment for an imperfect body, rather it’s a gift that you can give yourself each and every day. When you exercise, you are allowing the body to do what it was designed to do, MOVE. 15-20 minutes a day is a starting point. Start, you have to.
Here’s the bottom line. Stop with the diets, stop. Start educating yourself about food and what food makes your body run more efficiently and work to prevent illness. You are welcome to email me and I will give you resources to start your journey(firstname.lastname@example.org). Type II diabetes CAN be prevented. Heart disease CAN be prevented, obesity CAN be prevented simply by shifting the way you look at food and making it your ally vs. your enemy. Don’t give food the power any more, it’s time for you to step up and take control of your health and ultimately your life! Who me, passionate? You bet I am! I want to see women gain strength and take back control of their health, it’s long overdue.
Dedicated to your good health,
By Nicki On January 10, 2012 No Comments
I don’t know about you, but I’m so tired of the celebrity diet ambush that seems to be on every other television commercial. Hey, don’t get me wrong, Jennifer Hudson, rockin’ it (but her heavier self is off key at the end of the commercial, notice that?), Marie Osmond (8 brothers and she’s the only one with weight issues?) , Mariah Carey, subhuman (after twins, she looks like that? Really?), Charles Barkley (being that tall can hide a multitude of sins), Janet Jackson, serial dieter, yo-yo pro. And that’s just scratching the surface of the latest weight loss celebrities. But seriously, are these people solid role models? My thoughts are, um, no.
I guess you can look at the commercials and think, “Well, it just goes to show celebrities have battles they fight too!” Yeah, well, they make more money than I’ll ever see in my lifetime. These stars can have people cook the food, order the food and if they want, spoon feed them the food without even having to think about it. The truth is, celebrity endorsements is yet another way that diet programs that are short lived find their way in to your psyche and eventually your wallet. And more important, let’s see where these “stars” are 3 years from now, 5 years from now, still fit and thin? TBD.
Don’t get me wrong, I admire anyone who can set their mind on a goal and achieve it. But when you start putting celebrities in to the mix, that changes all the rules. They are NOT regular folk. They make money based on their looks and they will do whatever they need to in order to get in to their million dollar costumes/dresses, etc. Our lives are so vastly different including the things that motivate us as well as the things that allow us to make difficult changes. Mariah Carey just had twins, God Bless her, but my hunch is she’s got a bit of help with those babies. For the average woman looking to lose weight after having twins, not only does she not have the gift of a nanny or two, she doesn’t have a diet company knocking on her door asking if she’d like to endorse them if she follows their program. Imagine, getting paid to lose weight? However, that’s a double edged sword. You gain the weight back and you get just as much attention, you just don’t get paid for it.
I don’t know, I just have a really hard time seeing all of these celebrities saying, “If I did it, you can too!” No I can’t, whether it be money, time or support, no one is paying me to lose weight. I suppose some may be inspired to change and that’s a plus. But the real stars, the real celebrities are those folks that set their mind to get healthy once and for all, and do it the old fashioned way, and don’t get paid for it. 30 years ago, I lost weight the old fashioned way, simply by making healthier choices and following my 80/20 rule, works every time.
Don’t let the pressure of unrealistic success stories get you down. There are plenty of real people with real life success stories that changed their life for the better, all on their own, no endorsements, no promises of fortune or fame, no nannies or agents to keep them on task, just good old fashioned desire and motivation.
Check out my most recent column. Now she’s a real star!!
Here’s to your health!
By Nicki On December 30, 2011 6 Comments
As the new year approaches, gyms start gearing up for the onslaught of seasonal exercisers, while diet programs click their heels in glee, the money season is upon them, CHA-CHING! They are grateful for the over-imbibing, procrastinating, excuse-making, will-powerless customer.
Magazines hope for record breaking sales as the latest fad diet or successful weight loss story graces their cover. But at the end of it all, what will people get out of the money and energy they put in to their weight loss efforts? Unfortunately, all but 1-2% of those desperately seeking miracles will realize there are no miracles and the only thing left is hard work and dedication. But for some, that’s not what they bought. So, come February they walk away, back to the lifestyle that hasn’t served them well, but seems significantly easier. By March, they’re regretting they gave up and by May, the cycle starts all over again.
I’ve seen this yo-yo pattern for years, so I decided to create my 2012 Wish List.
1. I wish diet companies would add to all of their commercials, brochures, and any other advertising the following: “Look, this takes a lot of hard work. Sure, you see the success stories in our ads that makes it look easy, but the truth is that our program only works if you’re willing to work- hard. You in?” That’s just honest sales.
2. I wish gyms would offer an incentive program at the beginning of the year as their way of increasing retention vs. making their money and running. I wish those “regular” exercisers and members would be more welcoming of newbies rather than rolling their eyes and saying, “God, I can’t wait til January is over so I can get my gym back.” I wish gyms would offer a mandatory program in January that would serve as inspiration to keep people coming to the gym long after their resolutions have passed.
3. I wish magazines would stop putting on the front of their magazines – “6 Ways to flatten your belly, NOW!” “How you can whittle your waist by the weekend!” “How you can lose 5 pounds in just one week!” None of these do anything to focus on ways to build esteem, self-acceptance or reality. I can flatten my abs right now by laying on my back on the floor, BINGO, flat! I can whittle my waist by wearing spanks and I can lose 5 pounds in a week by taking up a liquid diet for a day or two. But where is the long-term benefit? I wish for more education, REAL education that promotes women’s self-worth, talent, and beauty for REAL people not just the 20 something models that those of us over 40 will never look like (I’m speaking for myself of course).
4. I wish for women and men to rethink weight loss. In that I mean, don’t lose weight because of societal pressure, lose it because your health is at risk. Lose it because your quality of life is being limited by the things you can’t or don’t want to do because you’re carrying around extra weight. Believe that your health is the most important thing in the world and something as basic as walking most days of the week and focusing on whole foods more often can make a radical difference in your life. I so want that for you.
5. I wish health and fitness professionals would come together and STOP making claims that they can melt away fat, or shrink someone’s body. My job as a trainer is not to melt anyone or shrink anyone. My job is to educate. And the more that trainers perpetuate weight loss myths, the more our clients will expect unrealistic results. Speak the truth, healthy weight is a choice (I know, there are some medical issues, but work with me here), and they’re either in or out. I’ve seen too many trainers put people on ridiculous programs where they lose a ton of weight quickly, only to put it back on within the year, or worse yet get injured. My job as a trainer is to motivate and educate, not to perform miracles.
These are just a few of my favorite wishes.
Here’s to your good health in 2012!