Nicki Anderson
Archive for the ‘Olympics’ Category

Olympic Athletes and Fast Food. Huh?

By Nicki On August 7, 2012 No Comments

Here’s Michael Phelps and Apolo Ohno with the CMO of Subway, Tony Pace. You’re likely thinking the same thing I am.

 

Though the Olympics play a rather large role in getting people active again, it’s a bit of a paradox when these average every day folks see Olympians touting their devotion to fast-food restaurants and junk food, primarily McDonald’s and Coca-Cola. These companies are the proud Olympic Partners.

Wait,  let’s see if I’m getting this right, the most stellar physical athletes in the world claim that junk food is their go-to food when training and performing? I’m not buying it, but unfortunately plenty of other people will because, “Heck, if it’s good enough for Olympic athletes, it’s good enough for me!”

In my opinion, there’s a sense of responsibility on behalf of the Olympics and the athletes. Remember the scuttlebutt over American Olympic uniforms being made in China? People were aghast. Doesn’t the fact that hamburgers, fries and soda are being condoned by athletes and the Olympics ruffle a few feathers, somewhere?

The athletes are doing their fair share of getting the junk food message into the living rooms of families watching the events. LeBron James, Loul Deng, Apollo Ono, Shaun Johnson and others are pitching foods that just don’t connect to their performance and physical fitness. It doesn’t make sense to me. Oh wait, I hear a “ching,ching” in the background- money. That’s right, that silly little thing that often trumps just about everything else, integrity, health of our country (which by the way has a huge obesity issue) and well, good old fashioned conscious.

 

Henry Cejudo is a freestyle wrestler and Olympic gold medalist. He’s one of Coke’s 8Pack Athletes. Sort of sounds like a 6 pack, which is not what you’ll get drinking this.

Though we are incredibly proud of the performance these athletes have executed, the blatant promotion of “carbage” is somehow disheartening. I will say, Subway stays away from deep fried foods and does offer veggie sandwiches. But for the most part, junk food is NOT what allows these athletes  to perform at such a high level. Basically, it’s false advertising.

Shaun Johnson and her buddy, Ronald.

Some will ask, “What’s the big deal with having junk food once in awhile?” Well, the fact is that there are those who understand moderation, but tell that to an 8  year old who loves the gymnasts and sees them promoting McDonald’s, suddenly that is what she’s going to clamor for. If he or she is lucky enough, she’ll have a parent that understands moderation. But for many others (remember the obesity issue I  mentioned earlier?) not the case. Bottom line, it’s a mixed message, pure and simple.

I have to give kudos to Ryan Lochte, who obviously didn’t let the endorsement cash get to him. He gave up junk food two years ago. I don’t know about you, but I haven’t heard anyone praise his efforts not only from a physical fitness and health standpoint, but for someone who didn’t get sucked in by a multi-million dollar contract.

I’m certainly not a purist, but when it comes to inspiring the next generation of athletes, there is some responsibility that should be realized by the Olympics and the athletes.  In my opinion, promoting fast-food restaurants and soda is no different than promoting Marlboro reds after a long workout. (Yes, junk food can contribute to cancer). LeBron, got a light?

 

Here’s to your health!

 

Nicki