January must be very close, because the push for weight loss products is everywhere. “20 pounds in 20 days!” “Drop 30 pounds with just 5 minutes a day!” “Weight Loss Made Easy, Drop as much as you want in just 30 days!” “We can help you lose that fat belly and cellulite in just 3 minutes a day!” I could go on and on, but you get the gist.
I want to ask a question. How many of you have been to a restaurant with bad service or a store with bad service and swore you’d never return? My hunch is that you’ve stuck to your guns and not returned, why? Because it was a bad experience and you didn’t get your money’s worth, right? That’s what I don’t understand about the success of the dieting industry. Year after year, millions of people diet…again, and the result is the same, quick weight loss, short-term success. Failure is imminent yet people go back year after year expecting something different. Quick weight loss and fad diets continue to sell in the billions of dollars a year, I don’t like it. Quite honestly, the fact that playing to people’s desperation creates the success of the dieting world, well, I like it even less.
Someone asked me the other day about writing a column and offering something new and innovative for weight loss and I had to be honest, “There is nothing new, only the way it’s communicated can be new. Moving more and eating less and eating healthier is the ONLY route to permanent weight loss, There is NOTHING new.”
It’s unfortunate that sometimes that answer isn’t good enough. I don’t care how many new diets are introduced there is NOTHING new and amazing in the world of weight loss. Sure, each year diet company’s may change their packaging or the name of their program to make it sound new and innovative, but no matter how it’s packaged or sold, the result is the same, false promises, real failure.
What can I do to prevent you from being a repeat customer for the diet industry? You KNOW diets don’t work, you KNOW there is no truth to 2o pounds in 20 days (without taking something that puts your health at risk) and there is NO truth to getting a healthy body in just 3 minutes a day, none of it is true.
What is true is regular exercise and healthy nutrition habits are key to weight loss, no more, no less. One has to be willing to make changes to create change. But if you keep doing what you’ve always done, you will continue to get what you’ve always gotten. So dare to be different January 1st. You want to make a REAL resolution? Resolve to stop dieting and slowly, gradually, realistically, change your lifestyle. Move more, eat less and opt for healthier choices and that will make weight loss happen once and for all. Nothing new, just the facts.