Much to my satisfaction, Kevin Trudeau is headed where he belongs, jail. I know he’s got some fans out there, but I’ve been following this guy for years. Kevin Trudeau is a perfect example of what’s wrong with the diet industry. He is a consummate swindler.
Run-ins with the law are nothing new for Trudeau. In the 90′s he was convicted of larceny and credit card fraud. He was also sued by the FTC (Federal Trade Commission) for misleading claims about his book. He settled with the FTC in 2004 and agreed he wouldn’t try and promote any of his products, other than books. In 2011, he broke his agreement and a suit was filed against him. Eventually, his entire BS caught up with him and this week after only one hour, a Chicago jury found Trudeau guilty of contempt for misleading infomercials about weight-loss.
Not only have I have followed Trudeau’s shenanigans, I’ve followed hundreds of other scam artists promising desperate dieters the “secret” to losing weight. Kevin Trudeau is not a lone ranger in the world of weight loss. The difference with Trudeau is that he was an easy target vs. the faceless ads that pitch their diet pills, potions and creams out to the public promising thinner thighs, flat bellies and a life filled with happiness simply because you chose their product.
I was a trainer for over 20 years. I saw the heartache of men and women who fell victim to Trudeau’s false promises and a myriad of others. People came to me broken, frustrated, hopeless. That is what Kevin Trudeau and so many other BS diet programs have done to the population and continue to do. They have put out products enticing people to try and if they do, they will find the “secret” to the perfect body. If they don’t, it’s not the product that failed, it’s them.
I liken the diet industry to a carnival. We know that most of the games are rigged, yet we still pay money hoping to win big and when we don’t, we blame ourselves.
Sure, there might be the 1-2% of people that find marginal success, but the reality is that the stuff Trudeau pushed along with so many other diet programs is nothing more than a ploy to separate people from their cash – carnies.
Over 35 years ago I lost 50 pounds, the old fashioned way. I changed my diet, gave up fast food, started riding my bike and walking. Within a year I had lost 50 pounds. Folks, there’s no magic, there’s no “secret”, there’s nothing except the decision to change your lifestyle, period. It isn’t always easy, but it’s the only thing that works long-term without any side effects.
There are times when I am just exhausted trying to tell people about practical steps to weight loss, sadly I’m often trumped by some new program promising a fast and easy way to the perfect body. Television and magazine advertisements prey on the fears of aging, especially menopausal women.
I can’t tell you the number of infomercials I have viewed asking the question, “Are you suffering from bloating, fatigue and depression?” Guess what? Thanks to the American diet millions of people are suffering from those things. No magic pill or potion will do anything to change it. Unless of course you’re suffering from some lifestyle related disease. But even then, moving more and eating better is pretty cheap and a very effective alternative to medicine.
I am convinced that part of the obesity issue is a direct result of ineffective diet programs. Every time someone loses weight with a fad diet, they eventually gain it back and more and the cycle continues. It’s exhausting both mentally and physically.
I am glad Kevin Trudeau is heading to jail. I wish the same fate for the countless others that continue to sell bogus programs and products all claiming they have the “secret” to thinner thighs in 30 days. FTC, are you listening?
(Reprinted from MoMentumNation 11/14/13)
So what do you think?
Here’s to never wishing for more time, rather making the most of it!