As the new year approaches, gyms start gearing up for the onslaught of seasonal exercisers, while diet programs click their heels in glee, the money season is upon them, CHA-CHING! They are grateful for the over-imbibing, procrastinating, excuse-making, will-powerless customer.
Magazines hope for record breaking sales as the latest fad diet or successful weight loss story graces their cover. But at the end of it all, what will people get out of the money and energy they put in to their weight loss efforts? Unfortunately, all but 1-2% of those desperately seeking miracles will realize there are no miracles and the only thing left is hard work and dedication. But for some, that’s not what they bought. So, come February they walk away, back to the lifestyle that hasn’t served them well, but seems significantly easier. By March, they’re regretting they gave up and by May, the cycle starts all over again.
I’ve seen this yo-yo pattern for years, so I decided to create my 2012 Wish List.
1. I wish diet companies would add to all of their commercials, brochures, and any other advertising the following: “Look, this takes a lot of hard work. Sure, you see the success stories in our ads that makes it look easy, but the truth is that our program only works if you’re willing to work- hard. You in?” That’s just honest sales.
2. I wish gyms would offer an incentive program at the beginning of the year as their way of increasing retention vs. making their money and running. I wish those “regular” exercisers and members would be more welcoming of newbies rather than rolling their eyes and saying, “God, I can’t wait til January is over so I can get my gym back.” I wish gyms would offer a mandatory program in January that would serve as inspiration to keep people coming to the gym long after their resolutions have passed.
3. I wish magazines would stop putting on the front of their magazines – “6 Ways to flatten your belly, NOW!” “How you can whittle your waist by the weekend!” “How you can lose 5 pounds in just one week!” None of these do anything to focus on ways to build esteem, self-acceptance or reality. I can flatten my abs right now by laying on my back on the floor, BINGO, flat! I can whittle my waist by wearing spanks and I can lose 5 pounds in a week by taking up a liquid diet for a day or two. But where is the long-term benefit? I wish for more education, REAL education that promotes women’s self-worth, talent, and beauty for REAL people not just the 20 something models that those of us over 40 will never look like (I’m speaking for myself of course).
4. I wish for women and men to rethink weight loss. In that I mean, don’t lose weight because of societal pressure, lose it because your health is at risk. Lose it because your quality of life is being limited by the things you can’t or don’t want to do because you’re carrying around extra weight. Believe that your health is the most important thing in the world and something as basic as walking most days of the week and focusing on whole foods more often can make a radical difference in your life. I so want that for you.
5. I wish health and fitness professionals would come together and STOP making claims that they can melt away fat, or shrink someone’s body. My job as a trainer is not to melt anyone or shrink anyone. My job is to educate. And the more that trainers perpetuate weight loss myths, the more our clients will expect unrealistic results. Speak the truth, healthy weight is a choice (I know, there are some medical issues, but work with me here), and they’re either in or out. I’ve seen too many trainers put people on ridiculous programs where they lose a ton of weight quickly, only to put it back on within the year, or worse yet get injured. My job as a trainer is to motivate and educate, not to perform miracles.
These are just a few of my favorite wishes.
Here’s to your good health in 2012!
I love this! Thank you for sharing, Nicki. After studying marketing for the last few years, I’m glad to understand and see a number of professional trainers online and even some magazines such as Women’s Health begin to change their strategies to be more educational. Although there are many still sending out false promises, more and more headlines like “Get Flat Abs Now” and “6 Weeks To A New You” are meant to be attention grabbers so you can begin the education process. We are heading in the right direction because of educators like yourself. Keep up the good work. You inspire me!
Amen……very well said. Education is key and adopting a healthy life style works for long term success. I try to do all that in my business…..share with others and leave the decision up to them . Keep up the good work.
Thanks so much Jill. I’m in agreement with beginning the education process, it’s just getting past the years of misinformation that becomes the challenge!
Yay Moyra! We’re all in this together!
Yea Nicki! It’s the facts based on a mountain of historic evidence that we all need to embrace. You have the gift of dealing with reality and communicating it in a very inspirational manner. Thank you for reminding me daily of my obligations to myself!
Thank you so much Peggy for taking time to share. Comments like yours are exactly what inspires me to keep on keepin’ on!!