“I’m mad as hell and I’m not going to take it anymore!” This quote is from a very famous 1976 movie called, Network. I was a teen when this came out and I recall seeing Peter Finch brilliantly deliver that famous line as Howard Beale. Now it’s my turn to use it.
It’s April, spring is a comin’ and with that comes the excess of weight loss ads. Even on my Facebook page there’s a push for a green tea bean and how to burn 30 lbs of belly fat per month effortlessly. It’s killing me. Quite honestly, I’m mad as hell and I’m not going to take it anymore!
Right around the time Peter Finch was given his Academy award for his role as Howard Beale, I entered the health and fitness industry. I was four. 🙂
Although awareness about obesity has certainly increased, obesity back in 1976 was 8.7%., and today it is 34.7% . Obesity and its related diseases costs our country 190 billion dollars in healthcare and lost productivity. Yet, health clubs and diet programs grow in popularity right along with the American waistline.
The thing that leaves me scratching my head is why those that desperately need health clubs don’t go. Given my experience from a personal and professional perspective, I can answer that question, intimidation, unrealistic expectations, fear, feeling out of place, indifference from staff and lack of the truth. Now before my health and fitness friends shout at me, there are a number of very honest, ethical health and fitness professionals and clubs I admire. I just wish there were more. However, with every great, honest health and fitness pro, there are 5 behind him or her waiting to push the latest fad diet, supplements and God knows what else.
I was in business for 20 years doing everything I could to educate, motivate and inspire my clients to get healthy the old fashioned way. I hope I made a difference to some. But, thanks to The Biggest Loser and uneducated fitness pro’s that promise 20 pounds in 20 days, my honesty and real life approach was trumped all the time.
- Consumers have got to know at this point that anything that sounds too good to be true- is.
- Consumers have to know that it starts with taking a long, hard look at lifestyle and realizing that things have to change, not overnight, but change must occur.
- Consumers have to know that beating yourself up mentally and physically is NOT the way to achieve good health, it’s quite the opposite.
- Consumers need to know that there are health and fitness professionals out there actually interested in helping clients go through the process, safely and effectively so that weight loss isn’t temporary but sustainable.
- Consumers have to understand, work is involved and at times it’s hard. Then it simply becomes a question of whether or not you’re ready. If anyone tells you weight loss is easy, they’re lying.
- Health and Fitness clubs have got to know that for someone walking in to a health club overweight and out of shape, it is terribly intimidating. Please have someone working the front end that gets it, not someone who is bored with their job and intolerant of incoming guests.
- Health and fitness clubs need to welcome and respect those that can’t withstand an initial hour-long class that includes squats and lunges as their first class. (I see this all the time).
- Health and fitness professionals have got to denounce the fast-n-easy weight loss scams out there, stick together and create an alliance for ethical health and fitness practices.
- Health and fitness professionals can play an amazing role in the health and wellness of our country as long as they understand what the deconditioned client needs to be motivated and ultimately successful. It’s got to be a solid partnership.
- Health and fitness professionals have an obligation to put clients first and “do no harm.” Check out IDEA’s Code of Ethics.
I have to say, I dread this time of year as much as I do December, resolution season. Weight loss adverts ad nauseam.
If you’re currently frustrated because you didn’t stick to your goals, don’t be, 98% of people don’t. Instead be more realistic. Don’t buy in to the promises of fast and easy weight loss, thinner thighs in thirty days because aside from all those promises it’s really about you and your health. The only reason you should change your lifestyle if you’re currently inactive or dealing with excess weight is y our health, period. I’ve kept 50 pounds off for over 30 years, not because I’m a rock star but because I remember what it felt like to carry that extra weight and I know what my body feels like now, it’s a marked improvement. At almost 52, I’m medication free.
Save yourself money and frustration. If you need help getting on track and staying there, hire a qualified professional that doesn’t make ridiculous promises. Find someone who puts your health first.
If you remember nothing else when those crazy weight loss commercials come on, remember these three things:
1. If diets worked, obesity would be non-existent. 2. The only way to get yourself healthy for the long-term is find a way to move everyday, even if it starts with a walk around the block, and focus on eating less food with more nutritional value.
3. It’s weight loss season and the hype is here, don’t get sucked in.
Here’s to a healthy spring and a healthy you.
Here’s to never wishing for more time, rather making the most of it!